Joe was a great customer of mine, who purchased security cameras from me some years ago, and he was your typical small to medium-sized business owner. He had to keep an eye on payroll, operations, marketing, sales, hiring, firing and, generally speaking, keep the company moving forward.
When Joe came to me about security cameras, he was mainly focused on watching the outside of his building to “catch someone” if something were to happen on his property. We discussed many different options, went over different types of cameras, the number of cameras needed, what areas of importance he wanted to cover, and of course, all within budget. We eventually came up with the perfect solution to watch the outside of his building. After so many months, he wanted the same type of coverage for the inside of his building and got indoor cameras, as well.
As far as we were concerned, he had the perfect security system to deter theft and protect his property and employees. Most business owners are looking for the same thing when they begin looking for security cameras. Either a product has gone missing off the shelf, your building gets broken into or you’re just in a bad area and are concerned. What Joe soon realized, is that these cameras offered more than security and safety.
One day, he called me and said, “Hey! You didn’t tell me these cameras can be us for more than security.” I wasn’t sure how to respond. Obviously, I replied, “Tell me more!” Joe told me how his cameras were being used for more than security by giving me 5 reasons on how they have saved him time, money, headaches and stress.
- Improved Employee Productivity – Employees aren’t surfing social media sites all day, because they aren’t sure if they are being watched or not.
- Reduced Liability Claims – Liability claims almost went away, from both employees and customers.
- Wrote Off for Taxes – The security system was able to be written off for tax purposes.
- Lowered His Insurance Rate – The security system helped lower his insurance rate.
- Gave Him Peace of Mind – As a business owner, this is priceless.
I’ll be honest; I wasn’t expecting to hear this. It makes sense, though. Ever since then, I have told his story to every business owner I have talked to that is interested in buying security cameras. They couldn’t agree more, and not only did my camera sales increase, these business owners got more out of their camera purchase than they were expecting.
